Soft Surroundings Grand Opening // Charlotte, NC

Hi Loves!! I’m so excited to share a glimpse inside the brand new & beautiful Soft Surroundings store that just opened in Blakeney Shopping Center on Friday morning! I was invited to attend the Grand Opening & its was such a treat to meet everyone involved with the opening of the store & on the SS Team!

If you aren’t already familiar with Soft Surroundings, its a really lovely, high quality, European inspired, lifestyle brand where you can find anything from clothing, shoes, jewelry & accessories, fragrance & skin care for women of all ages + beautiful bedding, home decor & all those cute little novelty items like coffee cups, quotables & fun nicknacks us women can’t seem to resist buying! (LOL) Currently, Soft Surroundings is running with the hashtag, LiveSoft which speaks to the nature of this feel-good brand. All of their clothing is meant to give you that no-fuss ease & comfort all while looking put together. While the look & feel of this brand definitely leans more towards women in their 40’s & up, there are plenty of items that I would buy/use/wear myself. I’ve taken a liking to their beautiful selection of skin care products, home decor + fun accessories & European inspired shoes!

If you live in Charlotte, definitely make sure to pop into this gorgeous new store located in Blakeney Shopping Center in Ballantyne. Also, you’ll find a really great “Online Only” section to shop on SoftSurroundings.com where you can find even more products not available in the store!

I walked thru the doors to find this gorgeous selection of colorful macarons! OMG. I snuck one but totally wanted one of each. Anyone who is a fan of macarons is a friend of mine! :)

I was surprised by how many awesome brands of skin care products I found in the skin care & cosmetics section of the store. I was given a pretty fabulous & so generous gift bag from the Soft Surroundings team, filled with full size skin care products + several samples that I can’t wait to try out!